Costa Rica: Light vs. Sugary Soft Drinks

Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.

Monday, May 11, 2015

By volume and value sales of sugary carbonated drinks continue to dominate the Costa Rican market, both at the retail and wholesale level. In 2014, 191.3 million liters were distributed, generating $574.3 million in revenue.

However, sales of light versions of soft drinks are growing faster. Federico Monge, from Euromonitor, told that "... 'The light category has had relatively higher growth than regular soda over the past five years because the latter are recovering from contraction in growth and currently tend to remain stable in both cases.' "

Added to the faster growth of preferences for sugar-free drinks are new trends for healthy and natural beverages such as teas, fruit drinks and aloe juice.
Gisela Sánchez, Director of Corporate Relations at Florida Bebidas, commented that "... 'The company has had healthy growth (in sales of light soda) in recent years, precisely because of the tendency of consumers to choose products with fewer calories and focus on healthy lifestyles."

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Last year, bottled water sales in Costa Rica were estimated at $89 million and they are expected to increase up to $106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages.

Although companies such as Florida Ice & Farm Co (Fifco) and Coca Cola Femsa have the opportunity to grow in the Costa Rican market, they will also face competition from new entrants such as Premium Brands.

Consumption of Low-Calorie Beverages

July 2017

In Costa Rica, changes in consumer trends have led beverage companies to expand their product portfolios with juices and soft drinks with low calorie content.

Companies such as Florida Bebidas, Coca Cola and Dos Pinos have started to expand their range of carbonated and non-carbonated beverages to include low-calorie products, with the aim of meeting a demand that has been growing in recent years.

Energy Drinks Booming in Costa Rica

October 2016

Reports show that in the last five years consumption has grown by 150%, going from 3.6 million liters consumed in 2010 to 10 million in 2015.

Brands such as Monster, Jet, Battery and Red Bull are some of the energy drinks sold in Costa Rica, where, as in other countries, the consumption of these drinks has been growing steadily in recent years.

Growing Consumption of Ice Tea and Juices in Costa Rica

July 2014

In 2013 the sale of ice tea generated revenue of $78.5 million, 10.4% more than in the previous year, while sales of juices rose by 9.9% in the same period.

In 2013, 36.2 million gallons of iced tea were sold, 6.1% more than in 2012, according to data from the firm Euromonitor.

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