Private Brands are Gaining Ground

Eight out of ten consumers in Europe believe that store brands (MDD in Spanish) or private brands offer quality at a better price.

Wednesday, December 7, 2016

From a report by PROCOMER:

77% of consumers believe that store brands (MDD in Spanish) or private brands offer quality at a better price, according to a survey by Trace One with 2,000 consumers in eight countries (Germany, the UK, France, Denmark, Italy, the United States, Canada and Spain).

See "Export Opportunities Under Private Brand Labels"

The categories of private label products most likely to be purchased by consumers are dairy products (59%), beverages (58%) and stationery (58%). In addition, 43% of customers buy private label agricultural products and 42% purchase such products for personal care.

"Retailers need up to date information on consumer needs in order to be competitive and respond to changing behavior of their own buyers," said Shaun Bossons, director of Income at Trace One.

"We hope that the revelations in our survey will help retailers and manufacturers to adapt their strategies regarding their private labels so that consumers trust them," he said.

Source: AmericaRetail Date: 23-Nov-2016

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