Costa Rica: Increase in Advertising Spending

Eleven autonomous entities including companies such as Recope and Acueductos y Alcantarillados averaged a 32% increase in their advertising budgets in 2017.

Tuesday, January 3, 2017

In their budgets for 2017 at least eleven decentralized state enterprises have significantly increased the amount of resources allocated to advertising in 2017. In the case of the Costa Rican Oil Refinery (Recope), Nacion.com reports that "... The increase is 30%." Acueductos y Alcantarillados (AyA), has budgeted to spend $760,000, higher than the $229,000 that was spent in 2016 in this category.

".. In the Joint Institute for Social Aid (Instituto Mixto de Ayuda Social or IMAS), this item increased by 141% compared to 2016 (it went up from ¢85 million to ¢207 million). Chief Executive Emilio Arias, Minister of Human Development, said the increase is because the entity will add, for the first time, the digital literacy project and must create multiple communication campaigns to inform their beneficiaries. 'The project is worth $130 million, so the increase in advertising is a very low percentage.'"

".. Other budgets which included more resources for advertising in 2017 are those of the Costa Rican Social Security Fund (CCSS, which will spend ¢2,123 million, equivalent to almost $4 million), the National Production Council (CNP, with ¢383 million, equivalent to $712,000) and the National Children's Trust (PANI, with ¢1,339 million, equivalent to $2.5 million)."



More on this topic

Tender: Advertising Services for $3 million

February 2015

The National Lottery of Panama wishes to hire specialized professional services in advertising for the development of various advertising campaigns.

Panama Government Purchase 2015-2-82-0-08-LV-008589:

"HIRING OF PROFESSIONAL SERVICES FOR ADVERTISING CAMPAIGNS SPECIALIZED IN SPECIFIC AREAS SUCH AS: EXTRAORDINARY SWEEPSTAKES, GORDITO ZODIAC, INSTITUTIONAL OR BRAND ADVERTISING SLOTS, MANUFACTURE OF ARTWORK FOR PRESS, BILLBOARDS ON ROADS, WRITTEN PRESS, RADIO, TELEVISION, TELEVISION PRODUCTION , RADIAL MONITORING SERVICE, PROCUREMENT OF SLOTS, SWEEPSTAKES OFFICIAL LISTS, SPEAKERS TO TRANSMIT THE SWEEPSTAKES PROMOTIONAL ITEMS, FLYERS, NETWORKS, FOR A PERIOD OF TWENTY-FOUR (24) MONTHS FROM THE ORDER TO PROCEED, WHICH MAY BE ISSUED PROVIDED THAT THE CONTRACT HAS BEEN ENDORSED BY THE GENERAL OF THE REPUBLIC. "

The Advertising Market in Nicaragua

October 2013

Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.

Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.

Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.

Panama: Increased Spending on Advertising

March 2012

Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.

The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.

Advertising Grows by 18% in Costa Rica

January 2012

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.

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