Costa Rica: Heated Competition Between Supermarkets

Strategies and new low price offers are being prepared before the arrival of the Walmart name in the country.

Friday, May 20, 2011

The fight to win customers in an increasingly aggressive market has been reinvigorated in recent weeks, since the retailer Walmart decided to change the name of its supermarkets from Hipermás to Walmart.

This release was accompanied by reductions in prices for 4000 products, according to company representatives.

Faced with this new scenario, other industry participants such as Gessa, Megasuper and Automercado have revised their strategies and relaunched promotions and offered slashed prices deals in order to stand firm in the market.

An article in LaNació notes: "The Walmart brand is present in the hypermarket branches in Escazú, Curridabat, Cartago, Guadalupe, San Sebastian and Heredia. The same happened to Hiper Paiz’s nine stores operating in Guatemala, Honduras and El Salvador. "

More on this topic

Costa Rica: More Supermarkets in Tourist Areas

February 2017

The growing influx of tourists in Guanacaste is one of the factors that is encouraging supermarket chains to increase the number of branches in the province.

The growing influx of international tourists to beaches in Guanacaste has increased the attractiveness of the province for the commercial sector, particularly supermarkets. According to, "...Super Compro (owned by Gessa) has 23 stores in Guanacaste, which makes it the chain with the most stores in the province, followed by Palí (Walmart) with 13 and Megasuper with 7."

Supermarket Chain Seeks Partner

September 2013

In Costa Rica the Gessa chain wants to continue to expand its operations and in order to do so is evaluating potential partnerships with investors. reports that " Grupo Empresarial de Supermercados (Gessa)-owner of the chains, Jumbo Supercompro, Perimercados, Saretto and Turribásicos- is evaluating the possibility of linking up with a strategic partner in the region to enable them to grow and strengthen its operations in the country. "

Fierce Competition Between Supermarkets

March 2012

Certain chains are drowning out competition by making huge investments in opening new stores or by buying up other businesses in Costa Rica.

Gessa - owner of Peri, Jumbo, and Supercompro- announced this week its acquisition of Saretto supermarket, located in Escazu. The goal: to break into the premium products segment (gourmet imported), Saretto’s strong point, Guillermo Aguilar, general manager of the corporation, said to

18 New Supermarkets in Costa Rica During 2010

April 2010

Automercado, Walmart and Gessa are expected to open 18 new supermarkets in 2010, worth a combined investment of $20 million.

Walmart will add ten new locations to its network, using its Pali and Maxi Bodega Brands, while Automercado will open two and Gessa six under its Perimercados and Super Compro brands.

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