Costa Rica: Exporting to Keep Up

For a trademark not to disappear, it is essential that it exports its goods and services, otherwise the probability of its survival after 12 years of being founded is 50% or less.

Thursday, December 19, 2019

In Costa Rica, a business has a 63% probability of reaching five years of operation, in contrast to 86% for a foreign one, and the gap between both increases in time, says the report "State of the Nation in Sustainable Human Development 2019."

In the case of exporting firms, the chances of survival remain above 88%, while for those that do not sell abroad the indicator reached only 49%.

The document explains that "... In contrast, out of every 100 non-exporting companies, 51 disappear before 12 years, while the indicator is 11 for those that do sell in the international market."

Stephen Child, director of Sweetwell, a company dedicated to the manufacture of sugar-free food products, told Nacion.com that "... If you want to grow and become a bigger and stronger brand, you definitely have to export, for that you have to take several important issues. The main one is to differentiate yourself, to understand well what product you have and how it will be marketed."

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