Costa Rica: Chinese Vehicles Gain Market

In recent years, there has been an increase in the number of vehicles manufactured in China and sold in the Costa Rican market, due to better quality models and better support from distributors.

Friday, July 12, 2019

Figures from the Association of Importers of Vehicles and Machinery (Aivema) specify that between 2016 and 2018 the number of units sold increased by 17%, from 1,198 to 1,407.

See "Car Brands: Figures at the Beginning of 2019

Besides improvements in the finishes of the units, in the materials used for the manufacture of the automobile, as well as in the performance of the vehicles, it is added that companies such as Veinsa, Inchcape and Pacific Motors, have included in their offer the Chinese alternatives.

Roberto Sauma, sales manager of Pacific Motors, explained to Elfinancierocr.com that the Chinese vehicles they offer are "... of very high quality that differs from other Asian products (...). We want people to try it and realize that they have nothing to envy of a Japanese vehicle."

You may be interested in "Automotive business in Central America

Lilliana Aguilar, executive director of Aivema, said that "... over time, it becomes evident how manufacturers in that country (China) are betting on producing better vehicles that stand out for their equipment and internal finishes. They have already increased (sales in Costa Rica) and it is expected that in the future they will grow more. The production of Chinese vehicles is going to increase significantly in the world.”

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Sellers of used cars in Costa Rica believe there is discrimination in the way the Ministry of Finance estimates import taxes on cars.

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More Chinese Cars in Costa Rica

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The market share of Chinese brands has recently reached 2.8%, but is growing rapidly, based on lower prices than traditional brands.

Car imports from China grew by 197% up to September 2012 compared with the 2011 figures.

Despite the rebound, China still represents a very small number of the total imports, 2.8%, equivalent to $12.5 million.

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