Cosmetics: Evaluation of micro markets

Around Belisario Porras Park, between Peru Avenue and Cuba Avenue in Panama City, is a sales point that at a distance of 10 minutes walking, monopolizes a captive market of 47 thousand people who together spend $ 7 million, and of them, 38% show interest in cosmetics.

Thursday, July 16, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

When analyzing the potential demand for cosmetics according to the location of a sales point, the information system details that in the surroundings of the Hard Rock Hotel Megapolis, another interesting micro market can be covered. For example, if you want to evaluate this location as a point of interest, detail the interactive map that at a distance of 15 minutes walking can reach about 48 thousand people who together spend more than $ 7 million per month.

The figures show that 43% of the total number of people are interested in cosmetics. When reviewing the data of this group of consumers, it can be seen that eight out of ten are women.

Taking as a reference the Belisario Porras park, between Peru Avenue and Cuba Avenue in the country's capital, at a distance of only 5 minutes by car, there is a target market of 54 thousand people, who together spend $8 million a month.

Of the total, 40% show interest in some type of cosmetic. When reviewing the data of this group of consumers by age range, it can be seen that approximately seven out of ten are between 25 and 49 years old, and most of them are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



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In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location.

Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.

Hospitals: How to Choose the Best Location

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Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.

Central America: Potential Market for Coffee Shops

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Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.

Sales Points and Captive Markets

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Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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