Corporate Spokespeople are Key Figures in Business

They represent the essence of organizations, and are the link between them and the public interest.

Wednesday, July 6, 2011

In the corporate world where information flows faster every day and through hundreds of channels, control of external communication has become a key element for organizations.

In this context corporate spokespeople, who are usually managers, directors and other strategic business partners, are responsible for disseminating and properly controlling the message that businesses want to expound to their customers, suppliers, and other stakeholders.

Gustavo Manrique Salas, a consultant, explains in his article for "These leaders represent their organization to the audience, they embody a vision, a particular way of doing things and are committed to certain values that must integrate business objectives with progress and collective well being.

This commitment must be real and honest. The speakers and the organizations they represent should have the maturity to act in a transparent manner and grow from a solid platform, supported by three pillars: 1 .- the company culture refers to the way it does business and the criteria on which they base their supply. 2 .- The market, which enjoys the products and services offered. 3 .- The company, which is attentive to the coherence between what the company says it is, and what it does and how. "

More on this topic

Do You Want Your Press Release to be Read?

November 2015

Far too many emails arrive in people's inboxes, therefore if you dont want your business communication to be deleted, it has to be properly structured.


It is very difficult for an email address to not be captured by those unscrupulous people who are dedicated to marketing, and more and more time is wasted because of the tens or hundreds of unwanted communications that are sent (spam).

Are social networks useful for companies?

June 2014

Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.

According to a recent survey by Gallup Inc. published by The Wall Street Journal "...

The Director of Communication

November 2012

There is a growing need in companies and institutions to manage communication processes professionally, both internal and external ones.

Reputation, credibility and public confidence are assets that are very easy to lose if communication is not commensurate with the demands of the environment, and with the fast speeds of current information dissemination.

Telefónica Launches Advanced Regional Service Network

March 2009

Telefónica introduced the Advanced Regional Service Network which offers businesses in the region greater savings in call costs. published: "Estuardo Olivares, regional director of ‘Grandes Empresas de Telefónica,’ explained that companies with offices outside Guatemala can integrate their fixed and mobile lines in Mexico, El Salvador, Nicaragua and Panama with the new service.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Oct 28)
Brent Crude Oil
Coffee "C"