Corporate Social Responsibility In Depth

Ligia Olvera, strategic consultant, makes an extensive analysis of the subject from a Costa Rican perspective, with conclusions that are useful for all Central America.

Thursday, July 9, 2009

In her analysis in the "Strategic Reflections" Blog in Elfinancierocr.com, Ligia concludes that: "Businesses commitment can not be just expressed as a PR slogan. In order to work and have a real and financial impact, Corporate Social Responsibility programs must be endorsed by the will and commitment of the CEO and the Board. In fact, many of the most successful cases were born exactly there, and then flow to lower corporate levels. These programs must come from the top, in the same way as strategies".

More on this topic

Social Resistance to Concessions

October 2012

In order to succeed with investment projects involving public works concessions, it is essential to gain the confidence of affected communities.

Companies that invest in the country, not only have to worry about their commitment to environmental responsibility, compliance with environmental laws and restrictions, but they also have to establish a close rapport with communities, listen to their needs and commit to negotiating proposals which promote economic development.

Economics of Corporate Reputation

July 2012

Corporate reputation is the perception that stakeholders have of how a company meets their respective expectations.

At its core, reputation is an emotional impulse that emerges as feelings of admiration, respect, trust and a good impression of the company. It is not to be confused with corporate responsibility, as it sometimes is.

Corporate Social Responsibility in Nicaragua

August 2011

The aim is to promote best practices in companies.

In order to increase awareness about the importance of corporate social responsibility, this week sees the launch of a series of events under the slogan "Profitability and responsibility, the road to excellence."

Over twenty stalls manned by companies that have committed to the issue will share their experiences with visitors to the event which is to be held at the Crowne Plaza Convention Center in Managua.

Little Corporate Social Responsibility in Panama

August 2009

The perception of Panamanian customers regarding Corporate Social Responsibility activities is low, despite important investments by companies.

A study called "Corporate Responsibility Monitor 2009" measured consumer perceptions on CSR activities in Central America.

In Panama, when individuals where asked to name the companies with better social responsibility performance, 49.1% said they didn't know or didn't answer.

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