Convenience Stores: Where is the Best Location?

One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Thursday, October 1, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

Highlights of the analysis for the Central American countries

Guatemala:



When analyzing the potential demand for Super24, located on Montufar Street in zone 9 of the country's capital, it can be seen that within a 15-minute drive, there is a target market of nearly 454,000 people, who together spend more than $146 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 42% are interested in alcoholic beverages.





El Salvador:


Super7, a store located in the capital city of the country at the Puma Roosevelt gas station, has a potential market of 502 thousand people, who together spend about $141 million monthly. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 33% are interested in beer and 23% in soft drinks.


Honduras:


15 minutes away by car from Circle K, which in the city of San Pedro Sula is located near UNAH, there is a potential market of 297,000 people, who together spend close to $50 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 46% show interest in alcoholic beverages and 29% in fast food.


In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any sales point.



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Pyramid Research

Pyramid is a global leader Market Research & Consulting firm, specialized in Communications, Media and Technology (CMT) as well as in Emerging Markets.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (305) 856-7166 - (305) 856-7162

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