Convenience Stores: More Competition in Costa Rica

With the opening of its first store, which will be located in the La California neighborhood of the country's capital, a chain of stores named "Oli!" will begin to compete in the local market in June 2021.

Monday, May 24, 2021

The new store chain will be operated by the local business group IMLC Group and will compete in a market segment that is dominated by AM PM, Corporacion Automercado, among other chains.

According to IMLC Group executives, it will focus on points of sale with differentiated shopping environments, through music, aesthetics and will seek to attract a young public.

See "Convenience stores: Potential Business Demand"

Fernando Gomez, general manager of IMLC Group, told Elfinancierocr.com that "... the strategy is designed for people between 20 and 30 years of age and will include interactive aisles, imported products and hours until midnight, which would reach 24 hours before the end of the year."

Gomez added that "... as a convenience store you have the possibility of finding groceries, household products, personal care, etc., in small sizes or presentations. Prepared food, frozen food, hot and cold beverages to buy quickly and at any time are the main bet."

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The chain's expansion plan contemplates the start-up of a new store in the east zone of San Jose, this establishment would begin operations in March 2022 and in November of that same year would start operations a branch that will be located in the west zone of the country's capital.

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More on this topic

Convenience Stores: Where is the Best Location?

October 2020

One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

Convenience Stores: New Investment in Guatemala

June 2019

The Circle K chain of stores, originally from the United States, will open its first store on June 19, which will be in Zone 9 of the country's capital.

Grupo Intur, a business firm that already operates the chain of stores in Honduras and Costa Rica, reported that it will be in charge of investments in Guatemala and that the first point of sale will be in Plaza Asadis, Boulevard Liberation.

Costa Rica: Growth in Supermarket Business

October 2017

Automercado has inaugurated a new point of sale in Guadalupe, San José, and next year it plans to build another in Curridabat, in the east of the capital.

The supermarket which opened its doors in Guadeloupe, required an investment of $1 million, and is the 21st point of sale of the chain Automercado. Representatives explained that "...This is the second supermarket inaugurated under this brand name in the course of 2017 (another opened in Santo Domingo de Heredia last January), thus fulfilling the number of openings planned in the expansion plan from 2016 to 2024."

Convenience Stores Vs. Corner Shops

March 2013

Networks of convenience stores are extending throughout Costa Rica and, at least for now, coexist with small retail outlets without affecting them too much.

The main reason for this peaceful co-existence is that the market segments that both types of commerce address are different.

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