Consumption of Spirits and Wines Growing in Costa Rica

Between 2009 and 2013 sales of wine in the country increased by 77%, followed by vodka, which increased by 43%, whiskey 38% and rum 31%.  

Monday, November 24, 2014

In 2013 wine came top in terms of import volumes, with a total of 9,256 tons. At the same time, its distribution in bars, restaurants, liquor stores and supermarkets during the same period grew by 32%.

Manuel Barrenechea, brand manager of Reserve de Diageo, told that "... liquor sales are very dynamic. We believe that in the coming years this trend will continue with new consumers, including women, joining the ranks of whiskey drinkers for example. "

Barrennechea added that "... luxury brands have found an interesting niche market in Costa Rica, and corporations are responding with strategies on these lines. 'In Costa Rica globalization and a taste for the finer things is growing, so this trend continues to grow and can be seen in consumers who are getting more and more sophisticated tastes and preferences'. "

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