Consumption of Low-Calorie Beverages

In Costa Rica, changes in consumer trends have led beverage companies to expand their product portfolios with juices and soft drinks with low calorie content.

Monday, July 10, 2017

Companies such as Florida Bebidas, Coca Cola and Dos Pinos have started to expand their range of carbonated and non-carbonated beverages to include low-calorie products, with the aim of meeting a demand that has been growing in recent years.
See also "Central America: Non-Alcoholic Beverages Market" reports that "... According to the numbers, regular carbonates are still the most consumed type of drink but the growth rate is lower (1%) than in other categories such as low-calorie (5%) juices (14%) or teas (23%)."
Gisela Sánchez, director of Corporate Relations at the firm, stated that "... the reduced calorie options respond to consumption trends in the Costa Rican market, the influence of other markets, as well as local and global policies focused on promoting health."
The manager of Corporate Affairs and Farmers at Dos Pinos, Francisco Arias, explained to that "... "The behavior of the non-carbonated beverage category has been growing in recent years.  In the total market, there is still no major difference in development between the two segments, but in some consumer groups, the sugar content and the caloric load in beverages has started to become more relevant."

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