Consumption of Cereals in Costa Rica

The main distributors have stated that the supply of cereals in supermarkets has been increasing in recent years.

Wednesday, April 4, 2018

Nacion.com reports that "...Each Costa Rican eats 1.2 kilograms of cereal a year, thus exceeding the consumption of this product by Mexicans, Colombians, Russians and even Japanese citizens."

The main distributors and representatives of supermarkets where cereals are sold believe that the presence and diversity of brands has grown, which is reflected in consumption of this product in households.

The manager of Nestlé Costa Rica, Marina Ripper, explained to Nacion.com that  "... Some market studies show that household penetration is very high since cereals have become a healthy, rich and appropriate option to suit the pace of life of consumers today."
 
"... For their part, supermarket chains now have more cereal options in the aisles than four years ago. This is driven by the demand for products that meet the needs of each consumer.  In the case of Auto Mercado they have increased their cereal category by 20% during the last four years, mostly with imported brands such as Dorset, Heartland, Kölh and Barbara's. "

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