The main distributors have stated that the supply of cereals in supermarkets has been increasing in recent years.
Wednesday, April 4, 2018
Nacion.com reports that "...Each Costa Rican eats 1.2 kilograms of cereal a year, thus exceeding the consumption of this product by Mexicans, Colombians, Russians and even Japanese citizens."
The main distributors and representatives of supermarkets where cereals are sold believe that the presence and diversity of brands has grown, which is reflected in consumption of this product in households.
The manager of Nestlé Costa Rica, Marina Ripper, explained to Nacion.com that "... Some market studies show that household penetration is very high since cereals have become a healthy, rich and appropriate option to suit the pace of life of consumers today."
"...For their part, supermarket chains now have more cereal options in the aisles than four years ago.This is driven by the demand for products that meet the needs of each consumer.In the case of Auto Mercado they have increased their cereal category by 20% during the last four years, mostly with imported brands such as Dorset, Heartland, Kölh and Barbara's. "
In May sugar prices rebounded, while meat, cereals and dairy products showed a slight increase.
From a press release issued by the FAO:
The FAO Food Price Index* (FFPI) averaged 155.8 points in May 2016, 3.2 points (2.1 percent) higher than in April, but still 7 percent below the corresponding period last year.
Two Costa Rican companies are successfully competing in the regional market, facing competition from multinationals such as Kellogg's, Nature Valley and Bimbo.
Jack's and Cosecha Dorada are two Costa Rican companies producing cereal bars that not only have a presence in Costa Rica, but have made a place in other Central American countries, competing with multinationals.
Despite the existence of several national companies who have invested in the production and distribution of cereals, consumers seem to prefer imported brands.
This is clear from market research conducted in the country, which carried out consultations on cereal brands preferred by families at breakfast.
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