Consumption: What is Expected at the End of 2020?

Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.

Monday, November 30, 2020

Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.

Specialized market research firms estimate that as a result of the end of the year holidays, Central American families spend 7% more on mass consumption products during December.

This year will be atypical, since due to the changes generated by the pandemic, considerable modifications in the consumption habits of Central Americans are reported, who prefer to stay longer in their residences.

See "How do Purchasing Intentions Evolve?"

"... The consumer is spending on products for home consumption and that trend is expected to continue until the end of the year," Vivian Galvez, manager of Kantar Worldpanel, told Prensalibre.com.

Frozen foods, liquid sauces, cornmeal, condensed milk, rice, cooking aids and bags to flavor meats are the food products that will increase their demand.

The article reviews that "a relevant fact is that by December there will also be growth in the personal care basket, in categories such as hair treatments, fragrances and colognes, makeup, face and body creams, among other hygiene categories such as sanitary towels, toilet soap and toothpaste."

You may be interested in "Potential Market for Seasonal Sales"

In this context of new commercial reality, other important changes in consumer behavior have been identified, such as the anticipation of seasonal purchases.

John Copeland, vice president of marketing and customer insight at Adobe, explained that "... the holiday shopping season is starting earlier than ever this year, and we expect record online sales, as many consumers are choosing to store online to avoid stores due to the unknowns surrounding the Covid-19."

Do you need to understand the consumer habits of the new commercial reality? Contact Us









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Mass Consumption and Buyer Behavior

November 2020

Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.

In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.

Consumer Trends in the New Reality

September 2020

Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.

It has been six months since the first cases of covid-19 were detected in the region.

Quarantine: What Are the Most Demanded Products?

April 2020

Butter, baby diapers, surface cleaners, and wheat and corn flour are some of the products most demanded by Guatemalan households in this context of quarantine and social isolation.

Yogurt, tuna, processed beans, cookies, rice and toilet paper are the other items that complete the list of ten more products bought by families in Guatemala in this new commercial reality, resulting from the health emergency caused by the outbreak of covid-19.

Mass Consumption, Expenditure and Private Brands

February 2020

At the end of 2019, Central American consumers reduced their spending on mass consumption products, and at the same time they started to opt for low-price brands, which are generally typical of the retail sector chains.

It is estimated that during the fourth quarter of last year consumers in the region spent 3% less on mass consumer products. Despite this decline, the frequency of purchases remained largely unchanged.

 close (x)

Receive more news about Marketing and Sales

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Oct 15)
Brent Crude Oil
84.15
Coffee "C"
206.20
Gold
1,767
Silver
23.36