Consumers in the New Commercial Era

Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.

Thursday, April 30, 2020

Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.

See "New Commercial Reality: How to Reach Customers"

This was an abrupt change, which forced consumers and companies to adjust to a different business reality. In this context, new consumer behaviors have been identified. reviews that now the consumer is more individualistic, which "... implies that people emphasize more on food, personal care, health, a rediscovery of the space of the home and their own family, and a temporary decrease by mobility and tourism."

Also see "What does the High-Purchasing Power Consumer Want?"

Before the outbreak of the health crisis, online shopping was already gaining popularity, but in recent weeks this process has accelerated and put companies' digital channels to the test.

The article adds that "... The change in electronic shopping involves two levels: the search for information on the Internet and social networks for products and suppliers, on the one hand, and online shopping, on the other."

In this scenario of change in consumer habits given the new commercial reality, CentralAmericaData is developing information solutions on the interests, preferences and characteristics of consumers in Central American countries. By combining socio-demographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

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More on this topic

Online Sales: What Guatemalans are Looking for

August 2020

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Evolution in Consumer Habits

May 2020

In the new post covid-19 reality, most consumers will cut back on spending, save more and stock up on goods, and in the e-commerce field, most people who shop online will be willing to wait up to two days to receive their product.

The new commercial reality that emerged in an accelerated way due to the health crisis, forces companies to quickly understand the changes in the consumption habits of their customers and how to take advantage of the opportunities that derive from this transformation in business.

Effective E-Commerce to Keep It Going

May 2020

Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

Online Sales: What are Consumers Looking for?

April 2020

Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.

In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.

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