Consumers change consumption habits

Saving in electricity or increasing the number of private brands are some of the strategies that Wal-Mart Central America is pushing with the goal of reducing the cost of operation.

Monday, September 8, 2008

During an interview with the Prensa Libre, Manuel Zuniga, vice-president of Corporate Matters for Wal-Mart Central America, he spoke of how the consumption habits and loyalty of clients have changed under the new circumstances. The following is a summary of the conversation.
How to reduce costs?
Latin America is experiencing an economic phenomenon that is really affecting everyone, and which make us vulnerable in particular because most of citizens are using a big percentage of their budget for food expenses.

More on this topic

Costa Rica: WalMart Invests in Energy Saving

March 2010

The supermarket chain invested over $1 million in replacing refrigeration and illumination systems.

WalMart updated all its supermarkets in the country (Pali, Hipermas, MasXMenos and MaxiBodega), and could save around 1.520.000 kW h per year.

“They replaced standard lighting equipment with efficient energy decides, improved refrigeration systems and humidity control equipment”, reported

Guatemala: Wal-Mart Opens New Supermarket

July 2009

The new Hiper Paíz will open next week, at the Eskala Shopping Mall, becoming the chain's seventh hypermarket in the country.

Wal-Mart Central America is betting, with this new supermarket, to capture clients from the Mixco municipality and the neighboring departments of Sacatepéquez and Chimaltenango.

Another Wal-Mart Store in El Salvador

March 2009

The investment of $1 million for the new Despensa Familiar (Family Pantry) store is part of the company’s expansion and investment plan in the country.

The operations manager of Family Pantries, Fabricio Molina, told La Prensa Gráfica: "In the next six months, the corporation (Wal-Mart Central America) will be opening six more stores which will be located in various parts of the country, including the capital.

Wal-Mart expands services in Guatemala

August 2008

The supermarket chain, Wal-Mart, plans to continue its expansion and its strategy leans towards attending consumers in the province.

According to Aquileo Sanchez, Communications Director for Wal-Mart Central America, through the rest of 2008 and the beginning of next year, they plan to open between 10 and 15 new stores.

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