Consumers and Internet Use

The new commercial reality in which online shopping and changes in consumer habits have forced companies to rethink their sales strategies, so it is essential to understand how people behave in the digital environment.

Monday, April 6, 2020

The report "Internet in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, provides the most updated data on the presence of Internet users in the region, users by gender, educational level and other details. In addition to the behavior of the uses in each country and the channel where they connect.
 
It is estimated that the greatest number of Internet users in the region are people between 12 and 40 years old, a group that represents 62% of the total population that accesses the Internet.

Of the total number of users in Central America, nearly 50 per cent connect to the Internet using a mobile phone, while the remaining percentage of the population does so using computers and other devices.

Costa Rica is the Central American country that reports the highest proportion of households with Internet access, with 77% of the total, followed by Panama, with 67% and Honduras, with 31%.

In the context of this business transformation, CentralAmericaData developed a georeferenced information system, which allows the identification of behavior patterns and consumer preferences in any Central American market. We have detailed information on the number of people, their location by area and their socio-demographic characteristics, such as gender, age, socioeconomic level and other relevant data such as interests and preferences.

The tool provides information on the concentration of the population by age groups, fundamental data for making business decisions such as where to open a new point of sale, to adapt to new product delivery times, among others.

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