Consumers, Trends and Changing Interests

During the first half of 2021, consumers in Central American countries increased their interest in comics, martial arts, motorcycles, vegetarian food, spa services, air travel, weight loss products and sporting goods.

Tuesday, June 22, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, the trend showing the number of Internet searches and mentions in conversations in the digital environment associated with different topics during the first five months of 2021, made by consumers in Central American countries, was analyzed.

From January to May, Panama reported a clear increase in interest in sports such as martial arts, motorcycle-type vehicles and vegetarian food.

For the period under analysis, in El Salvador, weight loss products and home furnishings were some of the topics in which consumers were more interested compared to what was reported at the end of 2020.

In the first half of the year in Guatemala, the number of interactions associated with SUVs, alcoholic beverages such as beer and sporting goods increased.

At the end of May 2021, in Honduras there was an increase in the number of interactions associated with spa services, air travel and clothing accessories.

In Costa Rica during the first half of the year, consumers increased their interest in topics such as men's clothing, comic books and spa centers.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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More on this topic

How are Consumer Interests Changing?

April 2021

During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

Central American Consumer: Trends at the beginning of 2021

February 2021

During January of this year in the countries of the region, consumers increased their interest in vehicle and home insurance, advertising services, motorcycles, vegetarian food and apartment rentals.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

Central America: E-Commerce Still Gaining Ground

October 2020

In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

El Salvador: New Consumer Interests

June 2020

In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

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