Consumers Return to Supermarkets

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Wednesday, September 2, 2020

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Commercial Intelligence area of CentralAmericaData, in Guatemala, where a health alert system began to be implemented at the end of July and restrictions on mobility were relaxed, visits to establishments identified as supermarkets or pharmacies rebounded during August.



Figures show that on August 1, Guatemalan supermarkets reported a 35% decrease in the number of people visiting these types of stores, when compared to the levels reported prior to the onset of the health and economic crisis. In the third week of August the drop was less, as the variation amounted to -26%.

The interactive report details that in Costa Rica and El Salvador, visits to stores have increased, since as of July 28, drops in the levels of concentration of people in supermarkets amounted to 34% and 30%, in that order. A review of the figures as of August 23 reveals a smaller decline in consumer visits to this type of establishment, with variations of -26% in the Costa Rican market and also -26% in the Salvadoran market.

The case of Honduras is similar, since between July 29 and August 23, the number of consumers who visited supermarkets fell from -42% to -35%. In Panama, an improvement has also been reported in recent weeks, going from a 50% drop recorded on July 26th to 45% reported on August 23rd.

Nicaragua, a market where isolation and mobility restriction measures have been practically non-existent, reports that as of August 23, the number of visitors to supermarkets had fallen by barely 10%, when compared to pre-pandemic levels.

Click here to access this report.



More on this topic

Consumers Move Away from Supermarkets Again

July 2020

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.

Consumers Begin to Return to Supermarkets

June 2020

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

Metamorphosis of the Salvadoran consumer

June 2020

The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown.

The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

Visits to Quarantined Shops: Is the Trend Reversed?

April 2020

Between February 2020 and Easter Week, visits to shops decreased between 40% and 90% in Central American countries, but since April 13 a change in the trend has been observed, reflecting a greater movement of people to shops and other businesses.

According to the "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, Costa Rica is the country with the most pronounced change in trend, since as of April 12th the reported drop in physical visits to stores was 79%, while on April 17th the reported reduction was 57% from the levels prior to the health crisis.

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