Consumers Move Away from Supermarkets Again

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

Wednesday, July 15, 2020

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.




In Panama, as of June 7, there was a 36% drop in the level of concentration of people in this type of establishment, compared to the levels registered in the last week of February. However, as of July 10, there was a decline, as the indicator already reported -44% variation. 

The cases of Costa Rica and Guatemala are similar to Panama's, since as of June 19 the drops in the levels of concentration of people in supermarkets amounted to 19% and 34%, in that order. A review of the figures as of July 10 shows a decline in consumer visits to these types of stores, reporting variations of -30% in the Costa Rican market and -37% in the Guatemalan market.

In El Salvador, between July 1 and July 10, the concentration levels of consumers in commercial areas decreased, since the variation compared to the period prior to the quarantine went from -29% to -34%. In Honduras, the indicator went from -38% to -41% between 20 June and 10 July.

In Nicaragua, where isolation and mobility restriction measures have been practically non-existent, a slight upward trend in visits to supermarkets is reported.

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More on this topic

Supermarkets: Which Countries Are Back to "Normal"?

February 2021

At the end of January 2021, Nicaragua and El Salvador were the only two countries in the region where the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

As the months have gone by and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

Supermarkets: Back to "Normal "?

November 2020

Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.

Consumers Return to Supermarkets

September 2020

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

Consumers Begin to Return to Supermarkets

June 2020

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

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