Consumers Begin to Return to Supermarkets

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Tuesday, June 16, 2020

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", prepared by the Trade Intelligence Unit of CentralAmericaData, in Panama, where measures to isolate and restrict mobility have been strict, it is reported that as of May 31st visits to establishments identified as supermarkets or pharmacies have rebounded.

In the Panamanian market, as of May 31, there was a 51% drop in the level of concentration of people in this type of establishment, compared to the levels registered in the last week of February. However, as of June4 5, the decline was no longer so deep, as the indicator already reported a -39% change.



In the case of El Salvador, between mid-May and June 5, consumer concentration levels in commercial areas have increased, as the variation compared to the pre-quarantine period went from -63% to -53%. In Guatemala, the indicator went from -56% to -48% between May 17 and early June.

Honduras also reports an increase in supermarket visits, from -55% to -43% between May 7 and June 5, when compared to pre-quarantine levels. A similar situation is reported in Costa Rica, where visits fell from -33% to -22% between April 29 and June 5.

In Nicaragua, where isolation and mobility restriction measures have been practically non-existent, no clear trend can be identified.

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More on this topic

Consumers Move Away from Supermarkets Again

July 2020

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.

Metamorphosis of the Salvadoran consumer

June 2020

The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown.

The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

Latest Changes in Consumers

May 2020

Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

Confinement in Central America: Downward Trend Persists

May 2020

Because of the restrictions on mobility decreed in the region's cities, since mid-April, when the concentration of people in residential areas peaked, the trend has been downward.

According to the "System for Monitoring the Markets and Economic Situation in Central American Countries", prepared by the Trade Intelligence Unit of CentralAmericaData, since the effects of the crisis generated by the spread of covid-19 in the region began to be felt and, more specifically, since the measures restricting mobility were tightened, visits to shops in Central American countries have been drastically reduced and the mobility of consumers in residential areas has rebounded.

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