Consumer: What are they Looking to Buy Online?

Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service.

Monday, August 17, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The information system shows that at the end of the first half of 2020 in the Panamanian market, of the total number of consumers who are looking for electronic equipment to buy online, 14% are trying to acquire a video game console.

The data details that of the group of people in the digital environment who express interest in hiring financial services, 7% of the total seeks to hire a personal credit and 14% tries to access the service of a credit card.

When analyzing consumers who seek to buy a vehicle or any product associated with the automotive market, explains the information system that 8% of all Panamanians try to acquire a vehicle type car on the Internet.

CentralAmericaData has a complete information system to analyze the interests of consumers in any country in the region, allowing companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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