Consumer Trends in Spain

In 2014 the consumption of fresh produce went down, the frequency of trips to the shops changed and the preference for large supermarkets has returned.

Thursday, August 14, 2014

From a statement issued by the Costa Rica Foreign Trade Promotion Office (Procomer):

According to a study by Kantar Worldpanel, 2014 represents a year of inflection as far as consumer trends are concerned. The four main changes are:

1) Fresh produce is the main focus of the distributors and is the category which is falling the most: the consumer sector contracted in the first half of the year by 2.8% in value (a worsening of the trend seen in 2013 when it fell -0.6%); this decline is concentrated in the fresh produce section, which lost -4.6%.



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Own Brands in Panama

March 2015

Supermarkets are one of the outlets where the most own brand labels can be found, and these products are gaining ground as consumers perception over their quality improve.

Currently in Panama 2% of supermarket sales correspond to own or private brand labels and 64% to cheaper brands, according to studies cited by Martesfinanciero.com.

Opportunity for Light Products in Europe

December 2013

Sales of beverages and low-calorie foods such as cereals and snacks, have picked up in the old continent.

From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

Sales of products and low-calorie drinks have risen in Europe, according to the consulting firm Mintel, after a decline in 2004.

Growing Consumption of Organic Products in The Netherlands

October 2013

During 2012, organic food sales totaled more than $1.374 billion, 14% more than in 2011.

From an article by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):

Dutch consumer spending on organic food in 2012 reached more than 1 billion euros, up 14% compared to the previous year, of which 90% was purchased from the supermarket chains Heinjn Albert and Jumbo while the rest was sold in specialty stores and markets.

Ready to Eat Products

November 2012

The trend in consumption for fresh produce and products ready for the table is coupled with a boom in private brands.

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Sales of ready to eat fresh products together with private brand labels are the fastest growing in U.S.

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