Consumer Trends in Juices and Beverages

The propensity for a healthier consumption has created opportunities for drinks that prevent diseases.

Tuesday, December 3, 2013

From an article by the Costa Rican Foreign Trade Promotion Office:

According to the consulting firm Innova Market Insights, within the main trends for 2014 in the market for juices and beverages, is reducing waste in production processes and a greater focus on consumer confidence. Regarding the latter, traceability has been an issue that has constantly been on the agenda of producers and has been used as an important element in promotion.

As mentioned Lu Ann Williams, director of innovation at Innova Market Insights, of the international launches use of the word "origin" as a statement increased by 45% in the first half of 2013 compared to the second half of 2012, and further growth is expected.



More on this topic

Opportunities in Mexico for Health Drinks

November 2013

The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.

Costa Rican Consumer Profile

September 2013

Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .

A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market.

Fruit Juice Consumption in the UAE

April 2013

Statistics on the consumption of soft drinks, especially fruit juices, reveal significant growth in 2011 and 2012.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

Statistics on the consumption of soft drinks in the United Arab Emirates (UAE), especially of fruit juices, reveal significant growth in 2011 and 2012.

Senior Citizens Demand juices

September 2012

Canada's Baby Boomers are looking for ways to keep fit and agile as they age, which has intensified the trend for natural and freshly produced drinks.

A statement from the Costa Rican Foreign Trade Promotion Office (PROCOMER) reads:

"Baby boomers" increase consumption of fruit juices in Canada

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