Consumer Trends in Costa Rica

In the current scenario of changing consumer habits, interest in bicycle accessories, gardening items and beer has grown among Costa Rican consumers in recent weeks.

Tuesday, June 30, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

According to data generated by the tool that monitors consumer interests, interactions associated with bicycle accessories are one of the most rebounding in recent weeks. The trend shows that since April 12, positive variations began to be registered, increases that were maintained until the first weeks of June.

In this context of change in purchasing habits and in the way consumers behave, gardening and landscaping items is another of the issues that has gained ground among the interests of the people of the country. The rise in the trend began to be evident from mid-April and at the beginning of June the positive variations were still maintained.

The volume of interactions on the Internet shows that interest in beer has gained ground among Costa Rican consumers. This behavior began to be evidenced since April 26th.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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