Consumer Habits: Growing Interest in Seafood

Since March, when the first cases of covid-19 were detected and consumption patterns began to change, interest in seafood rebounded in all markets in the region and by the end of August the volume of interactions associated with the issue continued to rise.

Friday, September 18, 2020

Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets that operate in the region.

In Guatemala, the volume of Internet searches and social networks associated with the topic of seafood products reports a sustained increase since March 22nd. As of August 30, the number of interactions continued to grow.

The figures show that in Panama, for example, interest in seafood has also been on the rise since March 22nd, a behavior that continued until the end of August. Honduras is a similar case to Panama, since in the Honduran market the interactions associated with the issue began to rebound in a sustained manner as of March 15.

In Costa Rica, the information system states that between March 1 and August 30, interactions associated with seafood have increased in the digital environment, and in El Salvador, the upturn began on March 22.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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