Consumer Electronics: Evolution of Demand

Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.

Wednesday, November 11, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who showed their interest in purchasing electronic equipment online in July. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Costa Rica the number of consumers looking to buy photo lenses decreased from 7 thousand to 4 thousand, which is equivalent to a variation of -78%. In Panama the decrease in the number of people who tried to buy this type of product was 32% and in Honduras a decrease of 19% was reported.

For the months in question, the number of Guatemalans looking to buy car audio equipment decreased by 27%, in Costa Rica a variation of -84% was reported and in El Salvador the number of consumers interested in this type of electronic equipment decreased by only 2%.

With respect to the market for Play Station brand video game consoles, for the months under analysis in Honduras a variation of -56% was reported in the number of people looking to buy this type of device, in Panama the percentage change was -59%, in Guatemala -47% and in Costa Rica -41%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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