Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.

Highlights of the analysis for the countries of Central America


Guatemala:


When analyzing the potential demand of the Electronica Panamericana store on 20th street in Zone 10 of the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 314 thousand people, who together spend more than $101 million a month. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 56% are interested in smartphones and 65% in televisions.

Panama:

Panafoto, which is located in the country's capital on Via Ricardo Alfaro, has a potential market of 483,000 people within a 15-minute drive, who together spend close to $70 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 54% show interest in smartphones and 35% in tablets.

Honduras:

Jetstereo, which is located in the country's capital at the Multiplaza shopping center, has a potential market of 645,000 people within a 15-minute drive, who together spend about $106 million per month. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 32% show interest in tablets and 4% in audio equipment.

Costa Rica:


15 minutes away by car from the Radioshack store at the Momentum Pinares Shopping Center in Curridabat, there is a potential market of 411,000 people, who together spend close to $262 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 21% show interest in video game consoles and 3% in audio equipment.



In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any sales point.

Contact us for mor information

Your message has been sent. We will contact you shortly.

Name*

Last Name*

Email:*

Telephone (Country):*

Company:*

Title:*

Size of the Company:* Choose one... Less than 100 employees Between 100 and 500 Between 500 and 2500 More than 2500

Industry:* -None- Agro Alimentos y bebidas Construcción e infraestructura Banca y finanzas Farmacéutica y salud Servicios Retail Automotriz Energía y minería Química y plástico Bienes Raíces Educación Bienes de consumo Industria y manufactura Transporte y logística Telecomunicaciones Administración pública

Yes, I want to receive a call from a salesperson*

Comments:*  

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.

Need assistance? Contact us

(506) 4001-6423

More on this topic

Commercial Potential of Low-Cost Stores

May 2021

El Mismo Precio, a store located in the Pradera Concepción shopping center in Guatemala, has a potential market of 136 thousand consumers within a 15-minute drive, of which 13% are interested in discount stores.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence Team analyzed the environment of some of the main locations of low cost stores operating in Central American countries. Below is an excerpt of the study's findings.

Expansion Plans and Location Potential

February 2021

In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location.

Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.

Department Stores: Potential Market in Central America

July 2020

The Almacenes Siman store located in Plaza Gran Vía, in Ciudad Merliot, is a sales point that, at a distance of 15 minutes walking, captures a potential market of over 15 thousand consumers, and 87% of them are interested in footwear.

Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main department stores in Central America. Below is an excerpt of the study's findings.

Shopping Centers: New Normal, New Strategies

July 2020

How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.

Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.