Consumer Electronics: Business Potential in the Region

The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.

Wednesday, October 28, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.

Highlights of the analysis for the countries of Central America


Guatemala:


When analyzing the potential demand of the Electronica Panamericana store on 20th street in Zone 10 of the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 314 thousand people, who together spend more than $101 million a month. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 56% are interested in smartphones and 65% in televisions.

Panama:

Panafoto, which is located in the country's capital on Via Ricardo Alfaro
, has a potential market of 483,000 people within a 15-minute drive, who together spend close to $70 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 54% show interest in smartphones and 35% in tablets.

Honduras:

Jetstereo, which is located in the country's capital at the Multiplaza shopping center
, has a potential market of 645,000 people within a 15-minute drive, who together spend about $106 million per month. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 32% show interest in tablets and 4% in audio equipment.

Costa Rica:


15 minutes away by car from the Radioshack store at the Momentum Pinares Shopping Center in Curridabat, there is a potential market of 411,000 people, who together spend close to $262 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 21% show interest in video game consoles and 3% in audio equipment.



In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any sales point.

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The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.

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The Almacenes Siman store located in Plaza Gran Vía, in Ciudad Merliot, is a sales point that, at a distance of 15 minutes walking, captures a potential market of over 15 thousand consumers, and 87% of them are interested in footwear.

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