In this context of changing behaviors and new commercial realities, consumers are expected to increase their preference for open spaces, green areas, contactless payment systems, and stores where there are no queues.
Thursday, January 28, 2021
The covid-19 outbreak caused far-reaching changes in the way people behave. These changes brought about a new business normal, a reality to which companies have had to adapt rapidly.
Because of the fear of being infected by the virus, consumers now value open spaces and places where social distancing is achieved.
The decision of whether or not to visit a restaurant is based, in many cases, on the safety that the establishment can provide to its customers in terms of compliance with safety and hygiene protocols.
Johan Coto, owner of Coffe & Kids, a coffee shop that operates in the metropolitan area of Costa Rica and that recently decided to move from a 98 m2 premises to one of 1,650 m2, told Nacion.com that in this scenario of changing behaviors "... the public is looking for open spaces, green areas and distance between tables."
According to a report on global consumer trends for 2021, prepared by Euromonitor "... consumers are inclined towards open spaces. Companies must offer products and services that respond to the demands for peacefulness. Companies will have to improve the experience, guarantee inventories, implement contactless payment systems and avoid lines in physical stores."
Companies will have to redesign their spaces and processes to adjust to new consumer behaviors and preferences, are some of the conclusions of the Euromonitor report.
Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.
In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.
In the current context of changing purchasing habits, interest in bicycles, e-learning and gardening items has grown among consumers in the Dominican Republic in recent weeks.
Through a system that monitors in real time changes in consumer interests and preferences in the countries of the region, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets.
Increased interest in all-terrain vehicles, pet food and hygiene items are some of the changes that are evident among consumers in this new commercial reality.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.
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