Competition in Cable TV

In El Salvador, the providers of cable TV, Sky, Claro TV, and Amnet/Tigo, are waging a tough battle to obtain clients.

Wednesday, June 17, 2009

The weapon utilized in this war is the aggressive promotion of new services and programming packages intensely marketed via different types of media.

In an article by Ileana Laínez V. in Elsalvador.com, she reports that "...Sky has managed to successfully incentivize a competitive market in cable or satellite television by offering unique and popular programming to Salvadorian viewers. The Claro and Tigo companies, which were recently absorbed into the operations of Amnet, do not stay behind and they have begun to fight with even more strength for a market that they had already believed was theirs. Amnet, which controls the major slice of the pie in the market, has 400,000 clients in the Central American region. Claro has been able to grab seven percent of the domestic market in a short amount of time."

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