Fierce Competition Between Supermarkets

Certain chains are drowning out competition by making huge investments in opening new stores or by buying up other businesses in Costa Rica.

Friday, March 2, 2012

Gessa - owner of Peri, Jumbo, and Supercompro- announced this week its acquisition of Saretto supermarket, located in Escazu. The goal: to break into the premium products segment (gourmet imported), Saretto’s strong point, Guillermo Aguilar, general manager of the corporation, said to

This move will allow them to compete in this new niche with AutoMercado. Gessa is not only thinking about buying Saretto store but is also making plans to create 5 new stores of the same type over 4 years.

Similarly, Walmart is planning to invest $67 million in opening a distribution center, and another $5 million in a Mas x Menos in Tres Rios. For its part, Megasuper is going to spend $30 million on the opening of three new supermarkets and purchasing new technology.

More on this topic

New Attempt to Sell Supermarket Chain

December 2019

Almost a year after Walmart's application to acquire Grupo Gessa's supermarket chain in Costa Rica was denied, a new agreement is now announced between Grupo Gessa and Grupo Empresarial de Retail S.A.

In January of this year, it was reported that local authorities ratified their ruling against Walmart's request to buy supermarket chain Gessa, arguing that the transaction presented problems of eventual concentration.

Acquisition of Supermarket Chain is Claimed

December 2018

In response to the brake placed by the Commission for the Promotion of Competition on the purchase of Gessa by Walmart, in Costa Rica both companies presented two independent appeals that seek to revoke the blockade of the transaction.

Last week, the Commission for the Promotion of Competition (Coprocom) denied Walmart the purchase request of the supermarket group Gessa, and just days later, on December 10th, the two companies participating in the transaction filed two appeals to overturn the judgment.

Supermarket Chain Seeks Partner

September 2013

In Costa Rica the Gessa chain wants to continue to expand its operations and in order to do so is evaluating potential partnerships with investors. reports that " Grupo Empresarial de Supermercados (Gessa)-owner of the chains, Jumbo Supercompro, Perimercados, Saretto and Turribásicos- is evaluating the possibility of linking up with a strategic partner in the region to enable them to grow and strengthen its operations in the country. "

18 New Supermarkets in Costa Rica During 2010

April 2010

Automercado, Walmart and Gessa are expected to open 18 new supermarkets in 2010, worth a combined investment of $20 million.

Walmart will add ten new locations to its network, using its Pali and Maxi Bodega Brands, while Automercado will open two and Gessa six under its Perimercados and Super Compro brands.

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