Companies seek more specialization in advertising

In a drive to optimize their investment in advertising, companies are increasingly aiming at specific niches rather than the mass market.

Monday, July 21, 2008

Advertising agencies say they are launching several initiatives in an effort to revive spending on publicity. Specialist firms are being hired to identify the type of advertising that meets specific needs.
Clients want their advertising budget to be spent more efficiently and selectively to make sure it reaches their target market, according to the Leo Burnett agency.

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Socioeconomic Levels in Guatemala

November 2013

A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.

The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.

Walmart Transforms Image in Central America

December 2010

The new concept of the supermarket chain involves service transformation and product offer.

In an effort to stay ahead of the needs and tastes of customers, Walmart of Mexico and Central America developed a new retail concept called "Mas x Menos, the cool way to buy."

This new concept will cover all outlets in Walmart supermarkets of Central America.

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