Companies seek more specialization in advertisingIn a drive to optimize their investment in advertising, companies are increasingly aiming at specific niches rather than the mass market.Monday, July 21, 2008
Advertising agencies say they are launching several initiatives in an effort to revive spending on publicity. Specialist firms are being hired to identify the type of advertising that meets specific needs. Source: La República ¿Busca soluciones de inteligencia comercial para su empresa?How to Identify Audiences with Artificial Intelligence?December 2021 Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers. Predictive Models Applied to the Retail SectorJuly 2021 The use of big data and predictive models has become one of the greatest successes for the sector, thanks to these, it has been possible to take proactive measures based on real-time data and predict future trends. Socioeconomic Levels in GuatemalaNovember 2013 A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population. Walmart Transforms Image in Central AmericaDecember 2010 The new concept of the supermarket chain involves service transformation and product offer.
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