Commercial Metamorphosis: Where are the Consumers?

Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.

Monday, April 27, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

By analyzing the map of Costa Rica carefully, it can be seen that taking Multiplaza Escazu as a reference, at a distance of only 5 minutes by car, there is a target market of nearly 6 thousand people who together spend more than $3.5 million per month.

The interactive system details that of the total number of people, 52% are women. When reviewing the data of this group of consumers by age range, it can be seen that approximately 33% are between 6 and 24 years old.



Another interesting potential market that can be identified through the map is downtown San Jose. For example, if you wanted to evaluate the potential delivery market in this area, and the distribution point was located around the National Theater, you could reach, in just 5 minutes by car, more than 22 thousand people who together spend more than $14 million per month.

CentralAmericaData's maps include interesting data such as the location of consumers according to their income level, their characteristics and purchasing power. It also allows for the dimensioning of the home delivery market potential in a given area, delivery times and other data, for any city in the region.

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The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Where are the Consumers Who Spend the Most?

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Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.

Sales Points and Potential Market

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The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.

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