The Age of Virtual Shopping Malls Begins

The opportunities derived from the habit of buying online, together with the current business scenario, are creating an environment where the offer of different brands of clothing and restaurants are brought together in virtual platforms.

Thursday, July 9, 2020

With the spread of covid-19, social distancing measures were decreed in the region's markets, a situation that led to radical changes in consumption habits and shopping methods.

You may be interested in "E-Commerce: What do Consumers Want to Buy?"

According to analyses conducted by business associations, the acceleration of the digital transformation is now evident in all sectors and continents and it is considered that five years have passed in digital adoption in about eight weeks.

The launch of digital supermarkets at the beginning of 2019 was the fact that alerted the beginning of a revolution in the purchasing habits of Central American consumers, even before the health crisis.

Today, not only supermarkets have migrated to digital formats, but in Costa Rica in July, Avenida, a virtual shopping mall, began operations, which for now concentrates 21 brands of restaurants and clothing, and plans are to bring together 150 stores by the end of 2020.

Also see "Shopping Centers: New Normal, New Strategies"

Elfinancierocr.com reviews that "... The main difference with other similar initiatives in the country is the collection system. In Avenida, no brand pays a monthly fee to be part of the site nor do they pay a registration or support price. The only charge made will depend on sales."

The article adds that "... In the virtual mall model, Avenida is in charge of logistics, offering the product, making the payment and giving support to each shop, for example, with video tutorials or connecting Instagram buttons of each brand so that they address the URL of each product within the platform and, through feedback, enabling new features on the page."

The developers of the project explained that the platform works with the delivery companies Glovo and Red Logistic, which make same-day deliveries to locations within the Greater Metropolitan Area.

¿Busca soluciones de Inteligencia Comercial para su empresa?

Contáctenos para conocer sobre nuestros servicios








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

New Virtual Mall in Costa Rica

November 2020

Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property.

EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.

Challenges of Seasonal Sales

November 2020

Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.

With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.

Digital Supermarkets Are Here

November 2019

In a situation where consumers are less and less willing to spend their time on the move, and where they value the convenience businesses provide when shopping, digital supermarkets are beginning to gain market in the region.

New companies that have emerged as supermarkets that do not have physical sales areas and are operated entirely online have found acceptance in some Central American countries.

Restaurants: Business Is Transforming

July 2019

In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets.

In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.

 close (x)

Receive more news about Retail

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Grupo Williams

Comercialization of Urbanization Commercial Mall construction and Comercialization Construction and comercialization of Industrial and logistic buildings. Housing Construction Projects
Operates in Honduras
Phone: (504) 2694241 - (504) 2694240

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jan 25)
Brent Crude Oil
55.320
Coffee "C"
125.35
Gold
1,855
Silver
25.390