Food Delivery: What Do Consumers Demand?

Chicken, burgers, desserts, Asian and Mexican food, are some of the most demanded prepared foods under the home delivery modality in Guatemala.

Monday, July 1, 2019

Data from the company Uber Eats, dedicated to home delivery of prepared meals in the country, specify that the "Poke Bowl", containers with marinated raw fish, on a basis of rice or quinoa, along with fresh ingredients such as seaweed, cucumber or avocado, is another of the most purchased dishes by consumers who use the platform.

José María Volio, general manager of Uber Eats for Central America, explained to Prensalibre.com that "... among the favorite foods of Guatemalan users, chicken stands out and other curiosities such as desserts, these types of users are the most faithful in the number of orders."

You may be interested "Restaurants: Trends and Preferences in Guatemala"

Businessmen in the sector have identified that more and more customers prefer to order at home rather than go to a restaurant.

In this regard, Jose Roberto Fernandez, director general of Francorp Central America, detailed that "... Another phenomenon that has occurred is the change in consumer behavior of customers, because more and more order at home, some of the brands that advises Francorp have reflected a decrease in the number of diners attending restaurants, and responds to the variety offered by applications that did not have before."

Research by CentralAmericaData indicates that the Guatemalan population with the highest average income shows interest in German, Greek, Italian, Vietnamese, Middle Eastern and Japanese cuisine.

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Fast food: What do Consumers have in Mind?

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In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.

Restaurants and Delivery Apps: A Difficult Relationship

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With the boom in demand for food delivery, Costa Rican restaurant owners claim that their companies have given up part of the profits to assume the costs of making alliances with delivery applications.

Since last March, when the first cases of covid-19 were reported in Costa Rica, consumers have been subjected to severe restrictions on mobility, which has led to transformations in the forms of marketing.

Mexican Food: Consumers and Potential Demand

June 2020

The Montblanc Shopping Center, in the Guatemalan city of Quetzaltenango, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 35 thousand people who together spend $11 million, and of them, 11% show interest in Mexican food.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Restaurants: Less Profits in the App Era

November 2019

The growing tendency to order food from home through digital platforms is causing a decrease in business profits, as they must assume the cost of service delivery commissions and sometimes those of additional promotions offered by the applications.

Digital applications such as Uber Eats, Hugo App, Go Pato, Glovo and Rappi, which offer in Costa Rica the service of home delivery of food and other items, have gained much popularity among consumers, so restaurants have had to adapt their internal processes to this new trend.

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