Due to the restrictions imposed by the covid-19 outbreak, the change in shopping habits and the preference of many people to avoid going to commercial establishments, mobile platforms dedicated to home delivery have exponentially increased their operations and sales.

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Hugo App, is a clear example of what happened with delivery platforms in the context of change in the commercial reality. According to its executives, in the Salvadoran market the company increased its operations by 200% during 2020.

Pedropablo Donis, Hugo's Regional Marketing Director, told Elmundo.sv that "... '2020 was a year of learning and growth. We started with many expectations and, like any company, the pandemic forced us to accelerate the creation of new services, advance launches and create projects that only existed in our minds before the emergency'."

Since the end of 2020 Hugo App developed two new business lines for El Salvador, through which it intends to provide solutions to its customers. Freshly, which consists of making purchases of fresh produce from municipal markets, and Hugo Pay that takes you fully into the business of digital payments in partnership with U.S. Visa.

Alejandro Argumedo, Hugo's co-founder and CEO, explained that "... We not only want to innovate; we also want to contribute to the digitization of the economy in the region. We want to put El Salvador on the map as a technological hub in the region and seek to replicate the success of countries like Estonia."

Source: elmundo.sv

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