Collaborative Economy, Innovation and Competition

During the last year, the revenues of delivery platforms have grown considerably in El Salvador, a phenomenon that has increased competition and forces companies to innovate in order to attract new customers and retain existing ones.

Monday, January 25, 2021

Due to the restrictions imposed by the covid-19 outbreak, the change in shopping habits and the preference of many people to avoid going to commercial establishments, mobile platforms dedicated to home delivery have exponentially increased their operations and sales.

You may be interested in "Geomarketing and Decision Making"

Hugo App, is a clear example of what happened with delivery platforms in the context of change in the commercial reality. According to its executives, in the Salvadoran market the company increased its operations by 200% during 2020.

Pedropablo Donis, Hugo's Regional Marketing Director, told that "... '2020 was a year of learning and growth. We started with many expectations and, like any company, the pandemic forced us to accelerate the creation of new services, advance launches and create projects that only existed in our minds before the emergency'."

Since the end of 2020 Hugo App developed two new business lines for El Salvador, through which it intends to provide solutions to its customers. Freshly, which consists of making purchases of fresh produce from municipal markets, and Hugo Pay that takes you fully into the business of digital payments in partnership with U.S. Visa.

Alejandro Argumedo, Hugo's co-founder and CEO, explained that "... We not only want to innovate; we also want to contribute to the digitization of the economy in the region. We want to put El Salvador on the map as a technological hub in the region and seek to replicate the success of countries like Estonia."

¿Busca soluciones de inteligencia comercial para su empresa?

Do you need geomarketing solutions? Contact Us

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Collaborative Economy: Opportunities and Competition

November 2020

Although dealing with a demanding and challenging market with several competitors, companies dedicated to the transportation of people and delivery still visualize multiple opportunities in Costa Rica.

The need to access more efficient mobility, changes in consumption patterns and the upward trend in the introduction of smartphones and the Internet, have created a business scenario in which the demand for mobile platform services dedicated to the transportation of people and home delivery, increases over the years.

Collaborative Economy: Business on the Rise

April 2020

Hugo App, a platform for home delivery services, is one of the companies that accelerated its growth due to the mobility restrictions that have been decreed in the countries of the region because of the health crisis.

In order to contain the spread of covid-19, governments in Central America have decreed mandatory quarantines and restricted the movement of consumers at certain times.

Opportunities During the Crisis

March 2020

Because of the restrictions on movement decreed in Central American countries, orders in applications dedicated to home delivery have increased considerably.

The services of electronic delivery platforms such as Hugo and Uber Eats, among others, are among the few sectors that will be able to circulate in El Salvador after Nayib Bukele announced on March 21 the home quarantine, which will last 30 days.

Hugo App to Transport Passengers in El Salvador

November 2019

The mobile App, which at the beginning was used for home delivery of products, announced that since November 15 it has been carrying out tests to offer the passenger transport service in the capital of the country.

The company plans to compete in the passenger transport market in San Salvador, but in the future, it plans to expand to other cities where Hugo App already has a presence.