Collaborative Economy: Business on the Rise

Hugo App, a platform for home delivery services, is one of the companies that accelerated its growth due to the mobility restrictions that have been decreed in the countries of the region because of the health crisis.

Monday, April 20, 2020

In order to contain the spread of covid-19, governments in Central America have decreed mandatory quarantines and restricted the movement of consumers at certain times. Faced with this new commercial reality, companies dedicated to home delivery of products have increased their income considerably.

See "New Commercial Reality: How to Reach Customers"

Representatives of Hugo App, which operates in El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica and the Dominican Republic, reported that so far this year they have generated 500 new jobs in the region, of which 380 correspond to new deliverymen.

Also see "Changes in Lifestyle and the New Commercial Reality" reviews that "... According to the firm, in March (when quarantine schemes began to rule the region) the demand for orders increased by up to 40%, while so far in April it reports a 60% increase."

Pedro Pablo Donis, Hugo App's marketing director, said that "... Many of the new delivery people were not part of the delivery staff of closed restaurants, some were waiters or bartenders, for example; they have even hired people from the construction sector which is also in recession."

In this scenario of changes in consumer habits, CentralAmericaData has interactive maps with information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

Ask for more information about the interactive maps of all the cities in Central America here.

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