Coffee Shops: New investment in Costa Rica

The Starbucks chain opened to the public a store located in Multiplaza Escazú, the new establishment has the capacity to receive 99 customers and required an investment of approximately $750 thousand.

Thursday, May 20, 2021

Company executives informed that this new location is inspired by Hacienda Alsacia, the only Starbucks farm in the world, located in the Costa Rican province of Alajuela.

You may be interested in "Central America: Potential Market for Coffee Shop"

Obsevador.cr reports that "... the space has murals designed by Costa Rican artist Majo Rodríguez and furniture 100% produced in the country. Among them the Mastrenas, which are the latest technology machines used exclusively to prepare drinks".

With this new opening, the coffee shop chain has 15 establishments in the country. According to expansion plans, the company expects to open three new stores before the end of 2021.

According to research by CentralAmericaData, in Costa Rica's digital environment, espresso and latte coffee are among the beverages that consumers most associate with the market in this product category.

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More on this topic

Juan Valdez Café Announces Arrival in Central America

November 2013

The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.

Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."

Starbucks in Costa Rica

January 2012

Next May the U.S. chain will open its first store in San Jose, Costa Rica.

The announcement was made via a press release from the Pan American Coffee Corporation, a company that promotes Salvadoran coffee shops across the Isthmus.

Nacion.com reported quoted Manuela Velasquez, Starbucks marketing manager for Central America: "Our main goal is to bring the Starbucks experience to Costa Ricans.

Second Starbucks Coffee Shop in Guatemala

August 2011

The new store will open in late September and will be the fifth by the chain in Central America.

The 270 square meter store will be located in Oakland Mall and will create 30 jobs.

'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com

Starbucks Opens First Coffee Shop in Guatemala

March 2011

On March 19 the chain will open its first store at the Pradera Concepción Mall.

The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.

"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.

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