Coffee: Potential Market and Consumer Preferences

According to the digital behavior of consumers, it is estimated that in the countries of the region more than 13 million people show interest in coffee, and most of them are between 19 and 45 years old.

Wednesday, May 20, 2020

A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in several products, services and activities.

The interactive report details that in all Central American markets, most of the consumers who have expressed interest in the digital environment are women.

When analyzing the types of beverages associated with interest in coffee, Guatemalan consumers classified as having a high socioeconomic level, quite frequently relate the types of espresso and cappuccino drinks.




In the case of the Salvadoran market, consumers of medium-high socioeconomic level more frequently associate the types of cappuccino and latte drinks with interest in coffee.

In Costa Rica's digital environment, espresso and latte are among the beverages most frequently associated with the coffee market, while in Panama, latte and cappuccino are some of the types of beverages that consumers most frequently associate with coffee.

In this scenario of changing consumer habits in the face of the new commercial reality, CentralAmericaData has information on the interests, preferences and characteristics of consumers in Central American countries. By combining socio-demographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

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