Coffee, Pandemic and Consumption Habits

Due to the global confinement decreed by the covid-19 outbreak, coffee shops, restaurants and tourist establishments reduced the demand for coffee, but increased Internet sales and marketing of the grain in supermarket chains.

Wednesday, August 12, 2020

Another change that has been reported in the context of the pandemic is the rise in the international price of the quintal of gold coffee, which for the coffee year 2019-2020 stands at $156.48, an amount that is 9% higher than that recorded for the cycle 2018-2019, when it was quoted at $143.90.

The severe quarantines decreed in many countries around the world, changed consumption habits in the markets, which was reflected in the fall in sales of specialty shops, restaurants and cafes.

See "Coffee: Potential Market and Consumer Preferences"

Ana Fernanda Correa, manager of Guatemala's National Coffee Association (Anacafé), told that "... they have analyzed the behavior of coffee buyers, and some agreed to cancel contracts for the 2019-20 harvest, such as the emergence of the coronavirus and the containment measures that have been adopted in the United States, Europe and Asia."

Correa added that "... in the absence of attention in retail stores - coffee shops - restaurants and other tourism-related activities, the volume decreased on the part of roasters. Instead, Internet sales and commercial coffee in supermarket chains increased in these countries."

According to the union's directive, what is manifesting itself worldwide is that consumers are changing the channels in which they are buying, by migrating from traditional establishments to supermarkets.

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