Coffee: New Private Label in the Market

Walmart will market high quality coffee in Costa Rica under the brand Great Value, owned by the supermarket chain, a product that will be manufactured with beans from Tres Rios, Naranjo and Tarrazú.

Wednesday, October 16, 2019

Representatives of the company informed that Great Value is offered in supermarkets of the formats Walmart and Masxmenos, in presentations of light and dark roast of 340 grams ground and in grain.

You may be interested in “Beverages: Consumer Trends and Preferences" and “Beverages: Business in Central America" reviews that "... In addition, it offers a presentation of pure coffee in 250 grams, 500 grams and 1 kilo. The retail chain preferred not to delve into details about prices."

Regarding competition in the local market, Pablo Vargas, executive director of Grupo Britt, explained that "... We have always believed that the diversity of product offerings benefits the consumer and we have proven this over the years with the many coffee brands that have tried to enter the gourmet segment. What we have observed in the past is that with the new brands the consumption of our products has been maintained, even increasing year after year."

Also see "Private Label: Arrived to Stay?

With Great Value's entry into the market, Walmart's portfolio of private label coffee brands expands, as Sabemás and Sulí products are already offered.

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More on this topic

Gourmet coffee: More competition in Costa Rica

December 2019

The launch in the local market of 10 different products of roasted and ground coffee and in capsules of the Starbucks brand, reflects the increase of competition in the segment of premium coffees, which already represents about 4% of total consumption in the country.

The products that will be marketed initially in the chains of Walmart and Másxmenos supermarkets, are distributed by Nestlé, which bought the retail distribution of these Starbucks products globally.

Private Label: Arrived to Stay?

August 2019

In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.

Coffee: More Demanding Consumers

November 2018

Although consumption has remained stable in recent years, the Costa Rican market now demands greater quality and variety in preparation methods.

According to figures from the Chamber of Coffee Roasters, per capita demand in the country is around four kilograms of coffee beans per year, which is equivalent to two cups of coffee per person per day.

Rise of Own Brand Labels in Peru

April 2015

Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets

From a statement issued by the Costa Rican Foreign Trade Promotion Office:

Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort.

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