Coffee: New Private Label in the Market

Walmart will market high quality coffee in Costa Rica under the brand Great Value, owned by the supermarket chain, a product that will be manufactured with beans from Tres Rios, Naranjo and Tarrazú.

Wednesday, October 16, 2019

Representatives of the company informed that Great Value is offered in supermarkets of the formats Walmart and Masxmenos, in presentations of light and dark roast of 340 grams ground and in grain.

You may be interested in “Beverages: Consumer Trends and Preferences" and “Beverages: Business in Central America"

Nacion.com reviews that "... In addition, it offers a presentation of pure coffee in 250 grams, 500 grams and 1 kilo. The retail chain preferred not to delve into details about prices."

Regarding competition in the local market, Pablo Vargas, executive director of Grupo Britt, explained that "... We have always believed that the diversity of product offerings benefits the consumer and we have proven this over the years with the many coffee brands that have tried to enter the gourmet segment. What we have observed in the past is that with the new brands the consumption of our products has been maintained, even increasing year after year."

Also see "Private Label: Arrived to Stay?

With Great Value's entry into the market, Walmart's portfolio of private label coffee brands expands, as Sabemás and Sulí products are already offered.

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August 2019

In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

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