Coffee: More Demanding Consumers

Although consumption has remained stable in recent years, the Costa Rican market now demands greater quality and variety in preparation methods.

Wednesday, November 14, 2018

According to figures from the Chamber of Coffee Roasters, per capita demand in the country is around four kilograms of coffee beans per year, which is equivalent to two cups of coffee per person per day.

José Manuel Hernando, president of the roasters guild, explained to Nacion.com that "... The consumption of coffee has been stable, without growth in quantity, but in weight diversification. A greater offer of qualities, preparation methods and occasions for consumption, have given vitality to consumption."

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Among the coffee chains that have recently expanded their selling points in the country are Britt, Giacomin, Starbucks and Juan Valdez.

Regarding the expansion of coffee chains, Pablo Vargas, executive president of Grupo Britt, explained that "... building a base of coffee shops in different locations in Costa Rica is the first step of a work plan that aims to "franchise" the model outside the country. We have many requests from customers who want to operate Café Britt franchises across five continents. The legal-contractual parts, brand book, menu and standards are practically ready."

Giacomin representatives informed that soon they plan to open six more sales points in the Grand Metropolitan Area, so there will be 16 cafes.

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More on this topic

Trend in "Gourmet" Coffee Shops

March 2015

A new business model focused on providing high-quality coffee and from designated sources has started operations in Costa Rica, aimed at discerning consumers.

Five coffee shops have started up using this business model which allows consumers to choose the origin of their coffee and choose among five methods of extraction of the beverage.

Coffee Shops Booming in Costa Rica

January 2015

Local businesses and international franchises are looking to differentiate themselves focusing on service and the quality of coffee in a market which, in the opinion of competitors, is not yet saturated.

There are now several local and international brands entering the coffee market in Costa Rica, including Britt Group, Starbucks, Café Art & Spoon, who in 2014 opened new outlets and projects that in 2015 there will be continued expansion offering consumers different concepts.

Juan Valdez Café Announces Arrival in Central America

November 2013

The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.

Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."

Growers and Roasters Divided Over Coffee Supplies

April 2011

Costa Rican coffee roasters want to import coffee grain tax free due to a shortages in national production, which is denied by growers.

Costa Rica's Coffee Roasters' Association stated that in 2010 there was a 40% shortage in supplies for the internal market, which needed to be imported.

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