Coffee: More Demanding Consumers

Although consumption has remained stable in recent years, the Costa Rican market now demands greater quality and variety in preparation methods.

Wednesday, November 14, 2018

According to figures from the Chamber of Coffee Roasters, per capita demand in the country is around four kilograms of coffee beans per year, which is equivalent to two cups of coffee per person per day.

José Manuel Hernando, president of the roasters guild, explained to that "... The consumption of coffee has been stable, without growth in quantity, but in weight diversification. A greater offer of qualities, preparation methods and occasions for consumption, have given vitality to consumption."

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Among the coffee chains that have recently expanded their selling points in the country are Britt, Giacomin, Starbucks and Juan Valdez.

Regarding the expansion of coffee chains, Pablo Vargas, executive president of Grupo Britt, explained that "... building a base of coffee shops in different locations in Costa Rica is the first step of a work plan that aims to "franchise" the model outside the country. We have many requests from customers who want to operate Café Britt franchises across five continents. The legal-contractual parts, brand book, menu and standards are practically ready."

Giacomin representatives informed that soon they plan to open six more sales points in the Grand Metropolitan Area, so there will be 16 cafes.

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