Clothing: Sales Forecasts

For the next few months, it is estimated that in the Guatemalan market, sales of men's pants will decrease by about 5% from the levels reported prior to the change in the business scenario.

Wednesday, July 1, 2020

The "System for monitoring markets and economic situation in Central American countries", developed by CentralAmericaData, forecasts the variations that in this new commercial reality will suffer the demand of households for different goods and services, through a model of sensitivity of demand-income.

This analysis assumes that the measures restricting mobility in the country will last four months.

The interactive report details that in these new market conditions, it is estimated that in the coming months the demand for clothing will decrease by 4% when compared to the levels registered in the first two months of 2020.

In the cases of the markets for men's tennis and women's sandals, it is expected that in the new commercial reality sales will fall 3% and 2%, respectively.

The market monitoring system states that sales of men's shirts are expected to contract by 4% and in the case of demand for women's trousers they will also contract by 4%.

CentralAmericaData offers this tool, which is helping our clients to understand the new commercial reality of the demand for goods and services of companies in all sectors, with details such as the financial strength of clients and suppliers of each economic activity, which allows us to forecast which of them could face more difficulties in the coming months.

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More on this topic

Children's Clothing: Trends in Central America

March 2021

During the first weeks of 2021, interest in children's clothing measured by online searches and mentions in conversations in the digital environment, increased in Panama and Guatemala, and decreased in the case of the other markets in the region.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.

Clothing: Forecast for Business in Nicaragua

April 2020

It is predicted that in the context of the crisis generated by covid-19, the demand for clothing in the local market will be affected mainly by a drop in sales of men's jeans.

The "Information System for the Impact Analysis of covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies, depending on the country, sector or economic activity, during the coming months.

Footwear: Post-Quarantine Sales Outlook

April 2020

When Central American economies begin to relax the restrictions that have been imposed to prevent the spread of covid-19, sales of men's tennis are predicted to decline by at least 3%.

Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.

Covid-19: Forecast for the Textile Sector

March 2020

The impact that the crisis will have on companies related to the textile, leather and clothing sector in Central America is estimated to be explained, to a greater extent, by the expected drop in sales of carpets and curtains.

The "Information System for the Impact Analysis of Covid-19 on Business", developed by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, during the coming months.

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Pyramid Research

Pyramid is a global leader Market Research & Consulting firm, specialized in Communications, Media and Technology (CMT) as well as in Emerging Markets.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (305) 856-7166 - (305) 856-7162

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