Clothing: New Investment in Panama Announced

The Swedish chain of stores Hennes and Mauritz announced that among its expansion plans is the opening of a sales point in Panama, which would be the first in Central America.

Wednesday, January 22, 2020

According to an official statement that was released in mid-January, the plan of the company Hennes and Mauritz (H&M) is that its first store in the region will be open to the public by the end of the year.

You may be interested in "Shoes: Top Players in Panama"

Elcapitalfinanciero.com reports that "... The Swedish firm has signed a franchise agreement in Central America with Hola Moda, a company founded by the Phoenix and Dorben groups that operates international fashion brands in 15 countries in that region."

Mehdi Beneddine, president of Hola Moda, said that "... We are honored and excited about the opportunity to bring H&M to Central America, providing the communities we serve with unparalleled fashion and quality at the best price."

In Latin America, H&M has a presence in countries such as Chile, Peru, Colombia, Uruguay, Argentina and Brazil.

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More on this topic

Clothing: Guatemalan Company Expands to Mexico

September 2020

Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan.

The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.

Clothing and Accessories: New store in Costa Rica

March 2020

The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.

AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.

Clothing: New Investment in Costa Rica

August 2019

The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.

The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.

Big Data, Fashion and Internet

August 2019

Through geolocation tools and techniques for analyzing large volumes of information, the fashion firm H&M studied what users in a specific city were looking for on the Internet, in order to design a collection tailored to their preferences.

Although some think that the tools and techniques of Big Data, Artificial Intelligence and Machine Learning are only for some industries, the bet recently made by the famous fashion house H&M refutes those who use that argument, confirming that there are multiple markets and industries that are increasingly taking advantage of the great value that these tools have in optimizing processes and generating more and better business.

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