Clothing: New Investment in Costa Rica

The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.

Tuesday, August 6, 2019

The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.

You may be interested in "Clothing: Top players in Costa Rica reviews that "... Patprimo that already sold its products in Almacenes Siman, has more than 100 points of sale and has presence in the largest chain stores in Colombia. In addition, it has an e-commerce channel that includes the entire portfolio of the brand."

Also see "Clothing: Regional Purchases at the End of 2018

The article adds that "... With his arrival, the list of Colombian fashion companies operating in Costa Rica expands. Among those that have stores in the country are: Arturo Calle, GEF, Diane & Geordi, Leonisa, Totto, Touché and Koaj."

According to the "Companies Corporate System", of the Trade Intelligence unit of CentralAmericaData, it is estimated that Prismar S.A., Corporación de Supermercados Unidos and Alpemusa, represent 17% of the market share in Costa Rica.

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ETAfashion, dedicated to the sale of clothing, shoes and accessories, opened its second store in Costa Rica, in the Central Avenue of San Jose, in the old building of the Lehmann Bookstore.

Prior to the launch of its new store, the company operated a single sales point, which is located in the Lincoln Plaza shopping center in Moravia.

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The owners of the Runway, NK Collection and Todo Jeans stores opened their first point of sale in a shopping mall in Santa Ana, and plan to open more in the coming years.

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Retail: Strategies for Attracting Millennials

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Offering low prices, promotions and discounts similar to those found in U.S. stores, is part of the bet that AR Retail seeks to attract customers, especially millennial, in the Costa Rican clothing market.

At the beginning of 2019, AR Retail, a company dedicated to the marketing of the brands GAP, Banana Republic and Old Navy, reported that it plans to invest $6.2 million over the next few years in the start-up of nine stores in the Greater Metropolitan Area.

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In Costa Rica, AR Retail company plans to invest $6.2 million in the next few years to start up nine stores in the Greater Metropolitan Area.

The company's plan to commercialize the brands GAP, Banana Republic and Old Navy, is to launch the first two stores in 2019, another three in 2020 and the remaining four in the following years.

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