Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "uniforms and work clothes", which are made by consumers in Central American countries.

The information system shows that after increasing interest in this type of clothing, Panama reports an abrupt drop in the number of digital interactions, a downward trend that began to be evident in early August and continued during September, October and early November.

In El Salvador and Guatemala, the fall in interest in this topic began to be reflected from July 19 and August 30, respectively. In the cases of Honduras and Costa Rica, the number of Internet searches began to decline on August 2 and June 28, respectively.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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