Christmas Sales, Expectations and E-Commerce

Although sales are not expected to exceed those of the 2019 Christmas season, businesses expect revenues to be robust in the context of the pandemic, a situation that could be enhanced by the dynamism of digital channels.

Wednesday, December 9, 2020

The spread of covid-19 generated an economic crisis, which for most of 2020 significantly affected the commercial sector. Despite the fact that in the context of the new business reality and changing consumer habits, commercial establishments are still in the process of adapting, there is optimism among businesspeople regarding end-of-year sales.

In the Costa Rican market, seasonal sales have already shown positive signs. Some days ago it was reported that in the context of the economic crisis the country is going through, businessmen of the commercial sector informed that the "black Friday" sales of 2020 were similar to those of 2019.

Business leaders agree that in this context of social distancing, a large number of consumers have migrated to digital channels and that strategies should focus on online sales.

You may be interested in "Potential Market for Seasonal Sales"

Marisya Federspiel, Director of Corporate Communications for the Universal store chain, told Elfinancierocr.com that among her strategies is to offer "... discounts from 20% to 40% at Universal's online store. Also, they have channels like Whatsapp lines, delivery service and pickup for better attention to consumer orders."

Mariela Pacheco, assistant manager of Corporate Affairs for Walmart Mexico and Central America, explained that "... There is definitely a greater awareness of online sales and that is why throughout this year we have invested in the development of more efficient online shopping platforms, which allow customers to choose between receiving their order at one of our stores or in the comfort of their own homes."

CentralAmericaData's research shows that between July and October 2020, the number of Costa Rican consumers who explored options to make an online purchase associated with Christmas increased by 23%.

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Challenges of Seasonal Sales

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Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.

With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.

E-commerce, Logistics and Happy Customers

May 2020

Identifying and correcting failures in the logistics process of product delivery, while maintaining the satisfaction levels of their customers, who demand facilities to buy online, is the main challenge facing companies in the new commercial "normality".

The outbreak of covid-19 in Central America and the severe home quarantines decreed by the governments, caused the market to undergo deep changes and to be deeply and rapidly transformed, to the point of establishing a new commercial reality.

Retail Sales: Physical or Electronic Channel?

February 2020

While some companies in the sector focus their efforts on one or the other channel, others, such as some department store chains, seek a balance between the two marketing modalities.

Companies dedicated to retail sales are facing a context in which consumers are less and less willing to spend their time mobilizing to make a purchase, but managers of chain stores have chosen to integrate physical sales with electronic sales.

Selling Online to Stay Alive

October 2019

Changes in consumer preferences, which increasingly value ease, convenience and time savings in their purchases, are forcing companies to strengthen their online marketing channels to stay in competition.

Several companies that have not developed their digital marketing channels in time have gone bankrupt because of the growing competition represented by online sales.

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