Chinese Beer Tsingtao Enters Guatemala

Tsingtao Beer, leader in the Chinese market, is now available in Guatemala through Impromo distribution company.

Thursday, June 3, 2010

Flor de María Casasola, Impromo’s distribution director, explained they will expand to El Salvador and Honduras in the short term, and in a second phase to Belize, Dominican Republic, Curacao and Puerto Rico.

The product will be available in two formats: 355 and 640 milliliters, priced at $1.37 and $2.25 respectively.



More on this topic

Beer Market Purchase Approved

June 2018

The Superintendence of Competition in El Salvador has given approval for Cervecería Salvadoreña to buy the brands Regia and Suprema and their related assets.

From a statement issued by the Superintendency of Competition (SC):

June 19, 2018. Following the conditions imposed by the Superintendence of Competition (SC) for the authorization of the purchase of SABMiller plc (SABMiller) by Anheuser-Busch InBev (AB InBev) in El Salvador, by resolution of June 13, the Council Director of the Superintendence of Competition (CDSC) granted approval for Cervecería Salvadoreña, S.A. de C.V., to buy the brands Regia and Suprema and their related assets. This sale constitutes the main condition imposed by the SC. Through this action, the SC prevents the consolidation of a quasi-monopoly of beers in the country.  

Mexican Microbrewed Beer for Central America

November 2014

Eighteen brands of beers from Puebla, Mexico, are expected to start selling their products in countries in the region in December.

It is expected that starting from December several brands of craft beers manufactured in Mexico will be sold in Guatemala, Honduras and Panama, as a result of the efforts in trade fairs organized in recent years.

Increased Competition in Guatemalan Beer Market

December 2011

The Danish brand Carlsberg and Kronenbourg from France are to compete in the premium beer market.

The Carlsberg representative for Central America and director of Group Pivo indicated that there are plans to import about 650 thousand liters next year, of which they hope to sell 260,000 in the region.

Russian Beer “Baltika” Enters Costa Rica

May 2010

Baltika Brewery shipped its first container to the country: 14.000 liters of Baltika No 7 and alcohol-free Baltika No 0.

The product will be available in 500 ml bottles, which will be sold at $2.

Costa Rican health authorities have allowed 5 types of Baltika beer for the next 5 years.

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Cervecería Centro Americana, S.A.

Organization that operates in Guatemala.
Phone: (502) 2339 1210

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