China Increases Coffee Consumption

Consumers in China are choosing international brands, in 2012 the consumption of coffee surpassed 70 thousand tons and in 2013 it is expected to reach more than 95 thousand tons.

Wednesday, July 10, 2013

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The growing demand for coffee in the Chinese market, which traditionally used to be focused on tea consumption, presents a great opportunity for exporters of this product. China is the second largest beverage market and consumption is expected to reach 100,000 tons of coffee in 2013.

According to the company Mintel, the number of coffee shops in China has increased from 15,800 in 2007 to about 31,780 in 2012. Starbucks was one of the first companies to enter the market, the company currently has 800 stores in 58 Chinese cities and it is expected to have 1,500 stores in 70 cities by the end 2015 .

In 2012, coffee consumption in China exceeded 70,000 tonnes and it is expected that by the end of 2013 it will have reached more than 95,000 tons, this growing consumer phenomenon has boosted local production, in particular in the province of Yunnan, where they are aware of growth in demand for this product. It is important to note that the preference of the Chinese palate is for international brands of coffee.

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